THQ to Reveal UFC Video Game at UFC 84THQ, the video game developer that won a contract to develop the
Ultimate Fighting Championships’ new video game, has planned its first
reveal of the game for UFC 84 — an event that takes place Memorial Day
weekend on Saturday, May 24.
The news comes from THQ’s recent financial/stockholder conference call.
More than a year ago,
MMAjunkie.com (www.mmajunkie.com) passed along the news that THQ had signed a
five-year contractwith the UFC. The famed game maker earned exclusive rights to publish
UFC video games through the end of 2011 for all console & portable
platforms, as well as wireless devices.
According to company executives, they’ll reveal their work to date
at UFC 84, which features a main event of UFC lightweight champ B.J.
Penn vs. former champ Sean Sherk. The event takes place at the MGM
Grand Garden Arena in Las Vegas, Nev. The company is also expected to
reveal the game at its own media event that same weekend.
A release date for the game will likely be announced during the UFC
84 unveiling, as will an official name for the game. The title has been
referred to as both “UFC 2009” & “Ultimate Fighting Championship
2009” over the past year.
THQ plans to make the upcoming title an annual release (similar to the successful
Madden football
line of games), assuring the game & its roster of fighters stay
fresh. The first version of the game is expected to feature current &
past UFC champions & other notable fighters. For much of the past
year, many UFC fighters — including newbies from “The Ultimate Fighter”
reality series — have been scheduled for appointments with THQ to be
modeled into game characters.
THQ, founded in 1989, has exclusive deals with companies such as
World Wrestling Entertainment, Nickelodeon & Disney Pixar. The
company has produced approximately 200 game titles to date.
(Touch of gloves: MMAjunkie.com reader “James D.”)_________________
